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Matic has launched the Serene, a $1,695 robot vacuum that the company says operates at 52 decibels at its highest suction level. That is 3 decibels quieter than the original Matic, which remains on sale for $1,495. Existing owners can request a hardware upgrade in early 2027, with the price based on the difference between what they paid and the Serene’s price.
Matic has launched the Serene, a new robot vacuum that the company says runs at 52 decibels on its highest suction setting. It costs $1,695, $200 more than the original Matic’s current $1,495 price, and existing owners will be able to request a hardware upgrade in early 2027.
The Serene is Matic’s first new model since the company’s 2023 debut. According to Matic, a new hardware stack reduces operating noise while allowing the robot to clean at maximum power. Cofounder and president Mehul Nariyawala told The Verge that the Serene is otherwise “exactly the same Matic.” The company says it is aimed at people who are especially sensitive to noise.
Matic puts the Serene’s noise level at 52 decibels at maximum suction, compared with 55 decibels for the original model. Nariyawala described the sound on carpets and hard floors as mostly coming from the brush roll. Those figures and descriptions are company claims; independent testing of the Serene was not included in the report.
The original Matic will remain on sale for $1,495. Existing owners can request a Serene hardware upgrade in early 2027, with the cost set at the difference between their original purchase price and $1,695. That means the amount could vary: an owner who bought the original at its reported launch price of $1,095 could face a $600 upgrade charge.
The change addresses a practical problem for people who run a vacuum while at home: noise can interrupt calls, work or conversation, and some owners may switch a loud robot off before it finishes. Quiet modes on many robot vacuums reduce noise by lowering suction, which can also reduce cleaning power. Matic’s claim is that the Serene avoids that trade-off by reaching its lower noise level at full suction.
The price makes that benefit a specific proposition rather than a routine model refresh. Buyers pay $200 more than the current original Matic price for the quieter hardware, while owners who paid less at launch may face a considerably larger upgrade bill. Whether the claimed reduction is noticeable enough to justify that cost will depend on real-world performance and an individual’s sensitivity to noise.
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How Serene Differs From the Original
Matic uses a different design and navigation approach from the disc-shaped, lidar-based robots sold by companies such as iRobot, Roborock and Dreame. The Matic carries its dust bag and water tank on the robot rather than relying on a large dock, and its body is taller than many competing models. The Serene keeps that underlying design; the company describes the main change as its noise-reduction hardware.
The original Matic launched with a stated noise level of 55 decibels at its highest setting. The report says many robot vacuums operate around 55 to 60 decibels in quiet mode, often with reduced suction, and closer to 70 decibels at high power. These are general figures reported in the source, not a side-by-side independent test of specific models. Matic has raised the original model’s price since launch; it currently costs $1,495, while some early buyers reportedly paid $1,095.
Independent Noise Tests Are Pending
The 52-decibel figure comes from Matic; the report does not provide independent measurements of the Serene or a direct comparison with other vacuums under identical conditions. It is not yet clear how much quieter the device will seem in different homes, on different floor types, or during ordinary use, or how much the change affects cleaning performance beyond the company’s maximum-suction claim.
The upgrade program is also not yet fully detailed. Matic says owners can request the hardware upgrade in early 2027, but the report does not specify the request process, how long the work will take, or whether there will be other eligibility conditions. The final upgrade cost depends on the amount each owner originally paid.
Reviews and Upgrade Details Ahead
The Serene is available now for $1,695, while the original Matic remains on sale for $1,495. The next major milestone for current owners is the planned hardware-upgrade option in early 2027. Matic has not supplied further program details in the report.
The Verge said it planned to test the Serene and publish a full review. Independent results could clarify whether the noise reduction is apparent during everyday cleaning and whether the higher price is justified for buyers who are not especially sensitive to vacuum noise.
Key Questions
How much does the Matic Serene cost?
The Serene is $1,695 and is available now, according to the report. The original Matic remains on sale for $1,495.
How quiet is the Serene?
Matic claims the Serene produces 52 decibels at its highest suction level, compared with 55 decibels for the original Matic. Independent test results were not provided in the report.
Can current Matic owners upgrade?
Yes. Matic says existing owners can request a Serene hardware upgrade in early 2027. The stated price is the difference between the owner’s original purchase price and $1,695.
What is different about the Serene?
Matic says a new hardware stack lowers operating noise. The company describes the rest of the machine as “exactly the same Matic”; the report does not describe other major changes.
Source: theverge.com
