Black Friday is one of the best times to score a top-tier OLED TV at a discount, but knowing which model offers the best value can be tricky. The Samsung 65-Inch OLED S90F stands out as the overall best pick because of its advanced AI processing and smooth motion handling, making it ideal for movie buffs and gamers alike. For those seeking larger screens, the LG 77-Inch OLED evo G5 offers impressive size and picture quality, while the LG 55-Inch OLED evo C6 provides excellent features at a more accessible price point. The main tradeoffs involve balancing size, feature set, and budget—larger, more feature-rich models tend to cost more and sometimes require more careful placement. Continue reading for a detailed breakdown of each option and what makes them stand out this Black Friday.
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Key Takeaways
- The top-performing models combine advanced processing with high refresh rates for seamless motion.
- Larger screen sizes tend to carry a significant premium but offer a more immersive viewing experience.
- Pricing varies widely, with some 55- and 65-inch models offering excellent value for quick deals.
- Premium picks often include additional features like Dolby Vision, Dolby Atmos, and enhanced upscaling.
- Choosing the right model depends heavily on your room size, use case, and budget constraints.
| oled tv deals black friday | Resolution | HDR | Screen Size | Refresh Rate |
|---|---|---|---|---|
| Samsung 65-Inch Class OLED S90 | 4K | Pro HDR+ | 65 inches | 144Hz |
| LG 77-Inch OLED evo G5 Series | 4K | Dolby Vision | — | 120Hz |
| LG 65-Inch OLED evo AI 4K C5 S | 4K UHD | Dolby Vision | 65 inches | 120Hz (native), up to 144Hz (VRR) |
| LG 77" C5 OLED evo 4K UHD Smar | 4K | — | — | 120Hz |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | — | — | 165Hz |
| LG 77-Inch Class OLED evo AI S | 4K | HDR10, Dolby Vision | 77 inches | — |
| LG 42-Inch Class OLED evo AI 4 | 4K | Dolby Vision, HDR10 | 42 inches | — |
| Samsung 55-Inch Class S90H Ser | 4K | HDR+ | 55 inches | — |
| LG 65-Inch Class OLED evo AI 4 | 4K | Dolby Vision, HDR10 | 65 inches | 165Hz |
More Details on Our Top Picks
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The Samsung S90F stands out for its combination of advanced AI upscaling, vibrant contrast, and high refresh rate, making it a versatile choice for both gaming and streaming. Compared to the LG C5 series, it offers superior motion handling and a more integrated smart home experience thanks to Alexa. However, its high price reflects these premium features, which might be a barrier for budget-conscious buyers. Its 144Hz refresh rate ensures smooth motion, especially beneficial for fast-paced gaming or sports. While it excels in picture quality and smart capabilities, its reliance on a strong internet connection and premium cost are notable tradeoffs.Pros:- Exceptional 4K upscaling with AI neural networks
- Vivid contrast and high brightness for detailed images
- Fast 144Hz refresh rate ideal for gaming and sports
- Built-in Alexa for smart home control
Cons:- High price may be prohibitive for some
- Requires a compatible internet connection for full smart features
Best for: Tech-savvy consumers seeking the latest in picture quality, gaming performance, and smart home integration.
Not ideal for: Budget-minded buyers or those with limited internet bandwidth who may find the high price and connectivity requirements prohibitive.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
Our verdict“This TV is best suited for those who want cutting-edge technology and are willing to invest in premium features.”
LG 77-Inch OLED evo G5 Series 4K Smart TV (OLED77G5WUA, 2025)
The LG OLED evo G5 offers an expansive 77-inch display with Brightness Booster Max, making it ideal for large living rooms or dedicated home theaters. Its sleek Re:New Wall Design seamlessly integrates into modern decor. Compared with the LG C5 65-inch, the G5’s bigger size creates a more cinematic experience but requires a larger dedicated space. The high brightness and vivid colors make it perfect for bright rooms, while its gaming features like NVIDIA G-Sync and AMD FreeSync support deliver smooth gameplay. The main tradeoff is the premium cost and substantial size, which may not suit smaller spaces or budget buyers.Pros:- Massive 77-inch OLED display with vivid colors
- Bright and detailed picture quality with Brightness Booster Max
- Excellent gaming features including G-Sync and FreeSync
- Sleek wall-mount design that doubles as art
Cons:- Premium price point
- Large size may not fit smaller rooms comfortably
- High power consumption at 204 watts
Best for: Homeowners seeking a large, immersive OLED experience with premium gaming capabilities.
Not ideal for: Smaller room setups or users with limited space, due to its size and high power consumption.
- Display Size:77 inches
- Resolution:4K
- HDR:Dolby Vision
- Response Time:0.1ms
- Refresh Rate:120Hz
- Smart Platform:webOS
Our verdict“Ideal for those wanting a large-scale OLED with top-tier gaming features and premium build quality.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG OLED evo C5 offers stunning 4K visuals with deep blacks and vibrant colors, all packed into a 65-inch package. Its AI processor enhances picture quality, while features like Dolby Vision and Atmos deliver immersive entertainment. Compared to the Samsung S90F, the C5 provides a more user-friendly smart platform with webOS 25 and Art Gallery mode, making it a strong choice for casual and dedicated viewers alike. Its gaming features—144Hz VRR, G-Sync, FreeSync—are excellent, but the complex feature set might require some learning curve for new users. Its premium price is fair for its capabilities but could be a limiting factor for some.Pros:- Vivid 4K OLED with deep blacks and vibrant colors
- Advanced gaming support with 144Hz VRR and G-Sync
- Smart platform with Art Gallery mode and easy streaming
- Bright and glare-resistant for well-lit rooms
Cons:- High price point
- Features may require a learning curve for beginners
Best for: Entertainment lovers wanting a balanced mix of high-quality picture, gaming, and smart features in a manageable size.
Not ideal for: Budget-conscious buyers or those seeking a smaller TV for compact spaces.
- Screen Size:65 inches
- Resolution:4K UHD
- HDR:Dolby Vision
- Response Time:0.1ms
- Refresh Rate:120Hz (native), up to 144Hz (VRR)
- Smart Platform:webOS 25
Our verdict“A well-rounded choice for those who want premium OLED performance without the largest size or steepest price.”
LG 77″ C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle with Protection, Cables, Wall Mount & Guidebook
This LG C5 bundle simplifies setup for newcomers and offers a large 77-inch OLED display packed with premium features like AI picture and sound optimization. Its extensive gaming support, including G-Sync and FreeSync, mirrors the performance of the larger G5 model but in a more accessible package. The included accessories—protection, cables, wall mount, and guide—make it ideal for first-time buyers upgrading their home theater setup. The main drawback is its high power draw at 204 watts and the sheer size, which demands ample space and a proper wall mount. This bundle is a smart choice for those seeking a large, immersive OLED with added convenience.Pros:- Large 77-inch OLED with vibrant, true-to-life contrast
- Includes protection, cables, wall mount, and guide for easy setup
- AI-driven picture and sound quality enhancements
- Supports gaming with G-Sync and FreeSync
Cons:- High power consumption (204W)
- Large size may require dedicated space
- Premium price might be steep for some
Best for: Beginners upgrading to a large OLED setup with comprehensive accessories and protection.
Not ideal for: Small rooms or users on a tight budget who cannot accommodate the size or extra costs.
- Display Technology:OLED
- Resolution:4K
- HDR Format Supported:HDR10/Dolby Vision
- Response Time:0.1ms
- Refresh Rate:120Hz
- Included Accessories:Protection, cables, wall mount, guide
Our verdict“Perfect for new buyers seeking a large, all-in-one OLED setup with starter accessories included.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables
The LG C6 offers a 55-inch OLED panel that balances size and performance, making it ideal for smaller spaces or secondary rooms. Its AI Processor Gen3 enhances picture quality, supporting Dolby Vision and Atmos for immersive content. The impressive 165Hz refresh rate and 0.1ms response time match the performance of larger models like the G5, but in a more manageable size. Compared to the 65-inch C5, it provides a similar feature set with a smaller footprint. The bundle with protection and cables makes setup straightforward, but its premium price and limited size may not satisfy those wanting a larger display or on a tighter budget.Pros:- Vivid 4K OLED with perfect blacks
- High refresh rate and quick response ideal for gaming
- Supports Dolby Vision and Atmos for cinematic experience
- Includes bundle with protection and quality cables
Cons:- Premium pricing
- Limited to 55 inches, not suitable for large spaces
Best for: Gamers and entertainment fans seeking high-end OLED tech in a smaller, more versatile size.
Not ideal for: Large-room owners or those needing a bigger screen for immersive viewing on a main TV.
- Display Size:55 inches
- Resolution:4K
- HDR Format Supported:HDR10, Dolby Vision
- Response Time:0.1ms
- Refresh Rate:165Hz
- Included Accessories:Protection, cables
Our verdict“An excellent choice for gamers and users wanting high-end OLED features in a smaller size.”
LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
This LG 77-inch OLED evo C5 Series stands out for its massive screen and stunning contrast, making it ideal for dedicated home theater setups. Its AI-powered super upscaling ensures that even lower-resolution content looks sharp, and the combination of perfect black levels with vibrant colors delivers a cinema-like experience. Compared with the smaller 42-inch model, this size offers more immersion but demands a larger space and more careful setup. The inclusion of Dolby Atmos and Dolby Vision elevates picture and sound quality, though the premium price might be a barrier for some. The heavy build and complex setup process could also discourage casual users. This pick is best for those who prioritize top-tier picture quality and a large display for immersive viewing.
Pros:- Vivid, high-contrast picture with perfect blacks
- Advanced AI processing enhances upscaling and clarity
- Supports Dolby Atmos and Dolby Vision for immersive sound and picture
- Large 77-inch screen ideal for dedicated home theaters
Cons:- Premium price may be prohibitive for some buyers
- Heavy and large, requiring sturdy mounting and ample space
- Setup can be complex for non-technical users
Best for: Home theater enthusiasts seeking an expansive, cinema-quality experience
Not ideal for: Small apartments or users with limited space who need a more manageable size
- Screen Size:77 inches
- Technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- HDR:HDR10, Dolby Vision
- Sound:Dolby Atmos
Our verdict“This TV is perfect for those who want a giant, cinema-quality display and are willing to invest in premium features.”
LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
This 42-inch LG OLED evo C5 offers a compelling balance of size and feature set, making it suitable for smaller rooms or gaming setups. Its AI-driven picture enhancement and support for Dolby Vision and Atmos provide vivid visuals and immersive sound, comparable to the larger 77-inch model but in a more manageable size. The high 144Hz refresh rate and multiple HDMI 2.1 ports make it a standout for gamers seeking smooth, responsive gameplay, unlike the 55-inch Samsung S90H which emphasizes glare-free tech. However, its premium price might be a stretch for budget-conscious buyers, and its smaller footprint limits its suitability for those wanting a true home cinema. Setup complexity is moderate, thanks to its advanced gaming features. This pick is best for gamers and those with space constraints who want premium picture quality.
Pros:- Vivid 4K picture with perfect blacks and color accuracy
- High refresh rate and gaming features like G-Sync and FreeSync
- AI-powered picture and sound enhancement
- Multiple HDMI 2.1 ports for gaming consoles
Cons:- High price for the smaller size
- Limited screen real estate for traditional TV viewing
- Features may require some technical setup
Best for: Gamers and users with limited space seeking high-end features
Not ideal for: Casual viewers or those wanting a large living room display
- Screen Size:42 inches
- Series:C5
- Technology:OLED evo
- Resolution:4K
- HDR:Dolby Vision, HDR10
- Gaming Features:144Hz, G-Sync, FreeSync
Our verdict“This TV is ideal for gamers or those needing a compact yet feature-rich display for smaller spaces.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H 55-inch OLED combines stunning 4K resolution with HDR+ and glare-free technology, making it an excellent choice for brightly lit rooms. Its AI processing boosts picture and sound quality, similar to the LG 55-inch OLED but with Samsung’s glare-reduction tech that outperforms standard OLEDs in sunny environments. The 165Hz refresh rate and support for G-SYNC and FreeSync make it a strong contender for gaming, especially with its low latency and motion features. Compared to the larger LG 65-inch OLED C6, this model sacrifices size for brightness and glare management. Its high-end features may come with a premium price, and the complexity of settings could be daunting for beginners. This TV suits users who want a bright, gaming-capable OLED in a smaller size.
Pros:- Bright, vivid 4K display with HDR+ and glare-free tech
- AI-powered picture and sound enhancements
- Excellent gaming features with high refresh rate and adaptive sync
- Compact size suitable for smaller spaces
Cons:- Premium price for a 55-inch model
- Limited screen size for traditional movie watching
- Features may require some user learning
Best for: Bright-room users and gamers wanting a smaller yet capable OLED
Not ideal for: Those seeking a larger screen for cinematic experiences or home theater use
- Screen Size:55 inches
- Series:S90H
- Display Technology:OLED
- Resolution:4K
- HDR:HDR+
- Gaming Features:165Hz, G-Sync, FreeSync
Our verdict“This model is perfect for gamers or bright-room viewers who need a smaller, bright OLED with high performance.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This 65-inch LG OLED evo C6 Series strikes a balance between size and brightness, making it an appealing choice for versatile viewing. Its Brightness Booster and self-lit pixels deliver vibrant visuals with strong contrast, rivaling larger models like the LG 77-inch G5 in overall image quality. The AI processing enhances both picture and sound, and support for Dolby Vision and Atmos adds immersive depth. Its 165Hz refresh rate, G-Sync, and FreeSync support make it suitable for fast-paced gaming, comparable to the LG 42-inch C5 but in a larger form factor. The premium features come at a higher price, and its size might not suit all smaller rooms. The setup can be somewhat complex due to advanced gaming options. This model is best for viewers who want a bright, vivid picture with gaming capabilities in a medium-sized display.
Pros:- Bright, vibrant visuals with Brightness Booster
- Supports Dolby Vision and Dolby Atmos for immersive entertainment
- High refresh rate and gaming support including G-Sync and FreeSync
- Excellent color and contrast in a moderate size
Cons:- Premium price may be a barrier
- Larger size may not fit small rooms comfortably
- Setup complexity for advanced features
Best for: Users seeking a bright, vivid OLED with gaming features in a 65-inch size
Not ideal for: Small spaces or those primarily watching standard content without gaming needs
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:165Hz
Our verdict“This TV offers a compelling mix of brightness, vivid visuals, and gaming power for those wanting a versatile 65-inch OLED.”
How We Picked
In selecting these OLED TVs, I prioritized models that deliver the best combination of picture quality, features, and value for Black Friday deals. I examined performance specs like contrast ratio, color accuracy, and motion handling, which are critical for an optimal viewing experience. Ease of use, build quality, and compatibility with smart home systems also played a role, alongside price reductions during Black Friday. I ranked the models based on their overall value, considering both their technical strengths and how well they fit different buyer needs, from casual viewers to gaming enthusiasts. This approach ensures that each selected TV offers a compelling reason to buy during the holiday sales period.| oled tv deals black friday | HDR |
|---|---|
| Samsung 65-Inch Class OLED S90 | Pro HDR+ |
| LG 77-Inch OLED evo G5 Series | Dolby Vision |
| LG 65-Inch OLED evo AI 4K C5 S | Dolby Vision |
| LG 77" C5 OLED evo 4K UHD Smar | — |
| LG 55-Inch OLED evo AI 4K C6 S | — |
| LG 77-Inch Class OLED evo AI S | HDR10, Dolby Vision |
| LG 42-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 |
| Samsung 55-Inch Class S90H Ser | HDR+ |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 |
Factors to Consider When Choosing Oled Tv Deals Black Friday
When shopping for OLED TVs during Black Friday, it’s important to consider factors beyond just price. The right TV should match your room size, viewing habits, and entertainment preferences. Avoid focusing solely on size or brand, as other features can significantly enhance your experience and value. Here are key aspects to keep in mind to make an informed purchase that provides long-term satisfaction.Screen Size and Room Compatibility
Choosing the right screen size is vital to get the most out of your OLED TV. Larger screens provide a more immersive experience but require more space and can be more expensive. Measure your viewing area carefully and consider how far you’ll sit from the screen. In general, a 55-65 inch size is versatile for most living rooms, while larger sizes like 77 inches suit spacious rooms and dedicated home theaters. Picking a size that fits your space without overwhelming it will ensure comfort and optimal viewing quality.
Picture Quality and Processing
OLED technology excels in delivering perfect blacks, vibrant colors, and wide viewing angles. However, not all OLED panels are equal—look for models with advanced processing features like AI-enhanced upscaling, high contrast ratios, and high dynamic range (HDR). These elements contribute to sharper images and more realistic colors, especially in mixed content like movies, sports, and gaming. Be cautious of cheaper models that might cut corners on processing, resulting in less vivid or less accurate images.
Smart Features and Ecosystem Compatibility
Most OLED TVs now come with smart platforms like webOS, Tizen, or Google TV, but their usability and app ecosystems vary. Consider a platform that you find intuitive and that supports your favorite streaming apps and voice assistants. Compatibility with smart home devices, gaming consoles, and sound systems can also influence your choice. Prioritize models with regular software updates and robust app support to ensure longevity and seamless integration.
Price and Value During Black Friday
Black Friday deals can significantly reduce the cost of high-end OLED TVs, but set a realistic budget and focus on models that meet your core needs. Be wary of deals that seem too good to be true—they might be older models or have limited features. Look for bundles that include accessories like wall mounts, cables, or protection plans, which can add value. Remember, sometimes spending a little more on a higher-quality or more feature-rich model offers better long-term satisfaction than opting for the cheapest deal.
Additional Features to Consider
Features like Dolby Vision, Dolby Atmos, HDMI 2.1 ports, and high refresh rates are particularly relevant for gamers and cinephiles. These enhance picture and sound quality, making content more immersive. Upscaling capabilities can also improve the quality of lower-resolution content. However, weigh these features against your actual entertainment habits to avoid paying extra for capabilities you won’t use often. Prioritize what adds real value for your specific viewing style.
Frequently Asked Questions
Will I get a better deal on an OLED TV if I wait until after Black Friday?
Waiting beyond Black Friday can sometimes lead to better deals, especially on older models or last year’s inventory. Retailers often clear out stock at highly discounted prices during the holiday season, but the most significant discounts tend to happen during Black Friday itself. If you’re not in a rush, monitoring price trends after Black Friday might help you snag an even better deal or find exclusive post-sale offers.
Are higher refresh rates important for my OLED TV?
Higher refresh rates, such as 120Hz or above, are particularly beneficial for gaming and fast-paced content, reducing motion blur and improving responsiveness. For general viewing, 60Hz or 120Hz models both perform well, but if gaming or sports viewing is a priority, opting for a higher refresh rate makes a noticeable difference. Keep in mind that some models achieve high refresh rates through software interpolation, which may not match the smoothness of native higher refresh rates.
How important is HDR support on an OLED TV?
HDR support, including formats like Dolby Vision and HDR10, greatly enhances picture quality by providing brighter highlights and more detailed shadows. For HDR content, a model with comprehensive HDR support makes a significant difference in visual richness. However, HDR performance also depends on the TV’s peak brightness and local dimming capabilities—so look beyond labels and check reviews or specifications for actual performance in HDR scenes.
Should I prioritize a larger screen size over better features?
Choosing between size and features depends on your viewing habits and space constraints. A larger screen offers a more immersive experience but might lack advanced features or processing if you opt for a budget model. Conversely, a smaller but more feature-rich OLED can provide excellent picture quality and smart features without overwhelming your space. Consider your room size and how you use your TV to balance these factors effectively.
Is it worth paying extra for premium models with more features?
Premium OLED models with additional features like Dolby Atmos, higher refresh rates, and advanced processing can enhance your viewing experience, especially if you have a dedicated home theater setup or gaming interest. However, assess whether these features align with your entertainment habits. If you primarily stream shows and movies at casual levels, a mid-range model might offer better value without sacrificing quality. Investing in premium features makes sense if they directly improve your content enjoyment.
Conclusion
For most buyers seeking the best overall experience, the Samsung 65-Inch OLED S90F strikes an excellent balance of quality and features, especially during Black Friday discounts. Those with larger rooms or a focus on immersive viewing should consider the LG 77-Inch OLED evo G5 for size and clarity. Budget-conscious shoppers or newcomers will find the LG 55-Inch OLED evo C6 offers strong performance at a more accessible price. Premium buyers, gaming enthusiasts, and tech aficionados should look at models with extra features like Dolby Vision and high refresh rates, typically found in the higher-end LG or Samsung options. Carefully weigh your space, entertainment preferences, and budget to choose the perfect OLED TV deal this Black Friday.
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